Concord University Gay/Straight Alliance

The Concord University Gay/Straight Alliance is a small group of students dedicated to on campus in Athens, WV. I was commissioned to create a logo design for their organization. They had previously been using one of the school’s logos along with the name of the organization but were looking to establish their own identity on campus in order to stand out. 

Concord’s mascot is a mountain lion, and one of my first ideas was to connect the ideas of a lion pride to the concept of pride in the LGBT community. I wanted the logo to look modern and trendy so I decided to create a rainbow geometric style mountain lion. I focused heavily on triangle shapes because they’re considered a symbol for the LGBT community. 

After creating the logo, I continue to work with the organization to create posters and other promotional material to be displayed and used across campus.